The CFPB’s most consequential rule in 2024 gives consumers control over their financial data by restricting the data that companies can collect, retain and sell. The CFPB’s personal financial data rights rule, also known as “1033,” for its section in the Dodd Frank Act, requires that banks give bank account transaction data to fintechs at a customers’ request. Industry experts often refer to the rule as “open banking.”
In October, the CFPB issued a proposal that would give consumers some control and protection over their data once it moves from a bank to a data aggregator or fintech. A consumer would reauthorize the data access each year.
Chopra has found common ground with Republicans lawmakers that want to restrict secondary uses of data. In a move favored by banks, Chopra said that companies that gain access to a consumer’s data would only be able to use it for the specific reason authorized by the consumer.
“Companies receiving data can only use it to provide the product people ask for — and for nothing else,” Chopra said in October on a press call with reporters. “When a consumer permits their data to be used by a company for a specific purpose, it is not a free pass for that company to exploit the data for other uses.”
Companies that get the data from a consumer cannot use it or sell it for their own benefit — including by feeding it into algorithms or artificial intelligence for unrelated activities such as targeted marketing. The move is opposed by so-called data aggregators that have argued for the broad collection and use of consumers’ financial data.
Chopra has been clear that the 1033 rulemaking differs from past approaches in which consumer disclosures have been the primary means of protecting a consumer’s privacy, which he has claimed is inadequate. Although the Gramm-Leach-Bliley Act allows consumers to opt out of having their data shared, experts say the provision is largely ineffective.
The CFPB’s proposal also would cement the market shift away from the practice of screen scraping, whereby consumers provide a third party with their username and passwords to access their financial data. The CFPB wants to move the market away from risky data collection practices even though millions of consumers have already provided third-party firms access to their bank account transaction data. The proposal also would impose new data storage requirements and access restrictions.
Banks want the CFPB to address the issue of liability if a third-party data aggregator suffers a data breach or can be held liable for fraudulent and erroneous transactions. Currently, the proposal requires third parties to make certifications relating to a wide range of issues, which falls short of what depositories want.
Chopra, a former board member on the Federal Trade Commission, has spent a huge amount of time thinking about financial data as a technology regulator.
The CFPB set a 60-day comment period that ends on Dec. 29. Hoping to avoid working on the comment letters over Christmas, about 15 trade groups asked the CFPB for a 30-day extension of the comment period. The CFPB has not extended the comment period, arguing that the industry has had plenty of time to solidify a position on the issue given that an advance notice of the proposed rulemaking was issued in late 2020. The bureau expects to finalize the rule by the fall of 2024.